Lutz
Sharing a company’s rich history and exciting vision
Client:
Lutz – A large, fast-growing business solutions firm based in Nebraska
Challenge:
Lutz planned to celebrate their 40th anniversary at a company-wide event. They reached out to us to create a video sharing their history and casting a vision for their future.
Solution
We recommended a long-form documentary-style video to accomplish this client’s goal. Through interviews, footage from the past, and b-roll, we planned to draw out inside jokes, highlight meaningful stories, and share a close-up perspective on what makes Lutz unique.
Behind the Scenes
In order to coordinate interviews across multiple departments, we worked closely with the internal marketing team. We also helped them gather historical footage, candid phone videos, and old photos to support stories and shine a light on the team’s culture.
16 interviews
2 days of shoots
What We Delivered
A 30-minute documentary-style video to share internally
A 5.5-minute video to share publicly
A 30-second spot for social media
Outcome
The new documentary shines a spotlight on Lutz’s best asset: their people. It covers both lighthearted and serious topics through candid interviews and footage from the past. From office pranks to giving back, team members shared stories that paint a picture of Lutz’s work ethic and culture.
Due to Covid-19, Lutz moved their event online and shared the documentary digitally. During a time of uncertainty, the video brought team members together around a rich (and fun!) past and united them around a common vision for the future.
Now, the video continues to circulate and support the company culture. Lutz uses their documentary to help new hires quickly feel like part of the team.
3,000+ external views
Shared on:
- YouTube
- Vimeo
- Social Media
- Eblast
- Website
“Dundee Digital took the time to understand our culture and people in order to produce a video perfectly showcasing our history, values, and client-first approach.
The video was released during the thick of COVID-19. We were able to gather on a zoom call and share the 40th-anniversary video with all of our employees. It made our team feel united during a time of uncertainty.”
– Merrick
Marketing Director
“Dundee Digital took the time to understand our culture and people in order to produce a video perfectly showcasing our history, values, and client-first approach.
The video was released during the thick of COVID-19. We were able to gather on a zoom call and share the 40th-anniversary video with all of our employees. It made our team feel united during a time of uncertainty.”
– Merrick
Marketing Director
3,000+ external views
Shared on:
- YouTube
- Vimeo
- Social Media
- Eblast
- Website